23 февраля

    Escada presents the ESCADA Girls collection

    London's Sloane Street was abuzz with excitement as luxury fashion house Escada hosted an exclusive celebration to mark the launch of its highly anticipated 'ESCADA Girls' collection at its London Escada store. The event, which took place on the evening of Tuesday, February 20, was a testament to Escada's commitment to style, sophistication and strong family ties.

    The evening, attended by Escada creative director Ioana de Vilmorin, as well as the brand's marketing and PR team from Munich, including marketing director Lina Haake and Laura, was a star-studded affair. Influencers, clients, mothers and daughters gathered to immerse themselves in the world of Escada, experiencing first-hand the brand's signature blend of contemporary design and classic elegance.

    Against the backdrop of Escada's timeless collections, the event showcased the brand's collaboration with licensee partner Püttmann, resulting in a collection that exudes freshness, joy and impeccable quality standards. Guests were captivated by the vibrant patterns and delicate fabrics of the ESCADA Girls line, each piece a testament to Escada's commitment to consistent design and superior craftsmanship.

    One of the highlights of the evening was the presence of mothers and daughters who enjoyed the opportunity to enjoy the best of Escada's offerings. From tailored suits to glamorous dresses, the collection catered to the discerning eye of Escada's target clientele, making every little girl feel special and confident. Guests of the evening were young influencers and loyal clients of the brand, such as Azryah Coco Browne, Lilia & Ellene with mom Nilu Zargham, singer Kvitoslava Vorobei with mom Teti, 𝙏𝙚𝙧𝙚𝙨𝙖-𝙅𝙤𝙘𝙚𝙡𝙮𝙣 𝙕𝙝𝙖 𝙡𝙠𝙤, Kirsten Lijeskic, architect Krystyna Stavska, Mariana Shafro, businesswoman Molly Abduali, Sarah London`s Photographer, Nadya Panchenkova, Julia Velkevych, mak-up artist Mub Naima

    The enchanting atmosphere was complemented by live performances by a talented ballerina and violinist, further enhancing the sophistication and charm of the event. While exploring Escada's latest collections, guests witnessed first-hand the brand's dedication to quality and craftsmanship, leaving them with treasured memories of an evening filled with beauty, elegance and the spirit of Escada.


    At the heart of Escada's success is new Global Design Director Ioana de Vilmorin, whose remarkable vision brings modernism, confidence and sophistication to the brand's collections from 2020 onwards. Having worked alongside iconic designers such as Christian Lacroix and Isabel Marant, de Vilmorin's influence on the evolution of the Escada was profound: she combined innovation with timeless elegance, creating designs that leave a lasting impression.

    Join Escada as they experience the joy of a mother-daughter bond and embark on a journey of style and sophistication with the ESCADA Girls collection, where each piece tells a story of love, family and timeless beauty.


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