It was an evening scented with white truffle, wet stone, and something altogether rarer — a sense of belonging.

On 20th March 2025, behind the gilded, almost imperceptible doors of YDF Interiors on Brompton Road, the gathering was not of the crowd — but of its essence. Architects, patrons, investors — the kind of people whose lives meander between Knightsbridge, the Côte d’Azur, and a fading memory of Portofino — arrived with no fuss, wrapped in cashmere, wearing that unmistakable expression that murmurs:

Not a residential complex — heaven forbid — but a manifesto of refined living. A coastal sanctuary carved into the cliffs of Montenegro, where sky, land and sea have long conspired to seduce. Created under the meticulous vision of Orascom Development, Luštica Bay is not made of concrete and layout plans, but of time reclaimed, horizons earned, and stillness cultivated.

And now, it had arrived in London. Quietly. Perfectly. As it should.

The centrepiece of the evening was the unveiling of The Peaks & Horizon Residences — a collection of seafront villas and apartments, like pale shells turned toward the light, anchored in the soul of Montenegro’s fishing heritage. The architecture here doesn’t scream — it whispers. It invites — it never insists.

Against cinematic projections of emerald bays and golden dawns, the presentation unfolded not as a pitch, but as a chamber recital. The audience — as composed as their tailoring — listened with the kind of reverence usually reserved for poetry. Or aged wine.

The location — YDF Interiors — is not a showroom. It is a sanctuary. A place where design speaks in whispers and instinct. Where wall textures matter more than logos. Where the scent of wood, the play of shadow, the arc of a chair leg — create something close to ceremony.

This was not backdrop. This was collaboration.

A toast poured into hand-blown glass.
A voice lifting above the guitar’s sigh.
And the apex — a single name drawn from a golden drum. The winner of a weekend in Luštica Bay. Their smile said what words never could.

And then, laughter. Quiet. Warm. The kind that happens when people realise: they’re exactly where they belong.

It was no surprise that the evening was curated by The Club London. Founded in the spirit of Mayfair salons and with the discretion of the Reform Club, this private circle is where ideas become capital before they ever become headlines. Where taste is not worn, but sensed — not declared, but distilled.

Its members? Collectors, architects, editors, strategists, curators. Known not by name, but by presence. If you know, you know.

Under the choreography of Alexey Meretskiy and Artem Kovbel, the evening moved with Swiss precision. Not a misplaced canapé. Not a single harsh lumen of light. Just chamber jazz, the subtle chime of Zalto crystal, and a rustling of phrases like “investment elegance” and “elevated seclusion.”

Luštica Bay is not just a property investment. It is a lifestyle sculpted by nature’s elegance, a taste for stillness, and a view that stretches beyond the imaginable. It is a future built with reverence for the past. And, as always, it is in London where such whispers are first heard.

Because true luxury never shouts.
It watches.
And waits.

Photography by András Stefuca, exclusively for The Club London